Internet has gained subsequent power overtime and has been witnessed to skyrocket a brands’ success or take down the very existence at the same time. Thus, maintaining a sparkling brand image in the online space has become extremely vital for each small and big business today. Setting up a firm and trying to spread the word of its existence is just not enough in the fast pacing industry and economy like todays. With the advent of technology and digitalization touching each sector, it has become extremely important for each business to participate and contribute online in order to increase its chances of business conversion and maintain its reputation.
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