Why ORM is important for politicians?
When it comes to reputation, after companies, politicians are more concerned about managing it. Every politician has to maintain a good reputation among people to stay active in the politics and win in the election. Today, politicians are not limited to offline connection, but online connections too. They are going online to interact with people and keep a tab on things happening in their constituency. This is when ORM (Online Reputation Management) needed. ORM helps politicians to create a good reputation in the market.
Let us check why it is important:
• To have an Online Existence
It is a necessity of today’s life to maintain an online existence which applies to politicians as well to build that online atmosphere about him/her to be in limelight for good causes. It is always said that, “Good work is always appreciated” So public do appreciate the good work done by politicians but that good work has be published online which will reach to range of voters and supporters of a politician
• To Heel Online Negativity
Now as internet helps to build positive image there are some group of people who uses this to damage any politician’s image. So Supporters have to work online to heel that negativity by flashing positive work online.
• To Build Brand Name
ORM is again a proactive approach towards a politician’s success and making him a brand name. Creating a brand name is very important for politicians to stay active.
• To Reach to People
In today’s busy lifestyle no one has time to read the newspaper or visit any campaign organized by politicians. Everyone read everything online. So marketing all these online is very important.
• To Reach to Young generation
New generation is a big voter bank so to reach to all the young people, internet is the best platform and for that, it is very important to have ORM handler to impress the new generation and make them aware about the good work.
Read More: Top Ways to manage your Brand’s Online Reputation